FRANCE BECOMES LATEST COUNTRY TO ACQUIRE “UPGRADE”

24 Aug 2021

Global Agency announced today that France’s Anytime Production has acquired its ultimate reality game show “Upgrade”. It has also been optioned in Norway and Germany recently.

“Upgrade” is a format owned by the Israeli production company Tanin Productions & TV. It has been broadcasted in more than 45 territories around the world including Norway,China, India,Brazil,Peru, Denmark, Canada, Russia and Spain.

Anytime Production is a new company based in Paris and founded by Guillaume Fourestier former COO at France 4 and programming Senior Manager at France Télévisions. It is specialized in the creation and acquisition of new formats (scripted and non scripted) that are proposed to its partners in France, Western Europe, Canada, United States and England.

Upgrade is a fresh, new reality game show that comes in surpriseinto viewers’ homes and offers them the chance to upgrade their old household items by answering trivia questions. This out-of-studio game show is filmed in the players’ own houses, allowing them to take part in a game show without leaving the comfort of the family sofa (unless they want to upgrade it for something new!).

“Upgrade” has been broadcasted in nearly 45 territories around the world, including, China (4 seasons on CCTV), Russia (4 seasons), Canada (French part), Denmark, Switzerland, India, Brazil Turkey, etc. Recently "Upgrade" has been broadcasted in Italy, Spain, Peru and Brazil and is performing very well there.