04 Apr 2016

Global Agency, the leading independent distributor, once again surprised MIPTV participants with a creative approach for the launch of their brand new format “THE LEGEND”.

This time, the guests around the Palais were entertained by a Lady Gaga look-alike, complete with her personal entourage of photographers. MIPTV participants were really shocked when they saw “Lady Gaga” during the market’s first day and enjoyed having their photo taken with her.

One of the participants at MIPTV, said: “I was really surprised when I saw Lady Gaga, one of The Legends of music. When I checked the photo frame from our picture together, the company name didn’t surprise me. It was Global Agency! They're famous for their unpredictable and amusing promotional activities. This one was no exception!”

Izzet Pinto, creator of the format and CEO of the Global Agency commented: “As Global Agency, we strongly believe in marketing communications. For our new hit THE LEGEND, we are running 22 different marketing campaigns; from magazine ads to online banners, from billboards to promotional distributions, commercials and different kinds of sponsorships. One promo was MIPTV participants taking pictures with one of the legends of music, Lady Gaga. We were so happy to see how everyone was entertained by it, and the picture frame we gave as a present will help them to remember the fun moments.”