22 Mar 2018

Global Agency today announced that its hit couple cooking contest “My Wife Rules” has launched in Thailand. The format is produced by Media Studio, a subsidiary of Bangkok Broadcasting & Television (BBTV), in collaboration with dentsu X (Thailand), a part of Dentsu Aegis Network and broadcast at Channel 7 (CH7), a terrestrial free TV broadcaster with a long reputation of #1 audience share, on Wednesdays and Thursdays between 13.00 – 14.00.

My Wife Rules is the first couple cooking contest, where the husband is cooking by remote control! First, a chef will demonstrate a recipe to the wives only, who are not allowed to take notes. Then, they leave the kitchen and their husbands step up to the stove. Communicating only through an earpiece, the wives must get their husbands to cook the exact same dish without any experience or knowledge of what they are cooking. Once the 60 minutes are up, the dishes will be sampled blindfold and the wives must give points for effort. The chef will also judge and comment along the way. At stake is a $10,000 cash prize for the winning couple with the most points at the end of each show.

The format has also been sold to some of the major international broadcasters including SBT (Brazil), Mediacorp (A3 from the EPTV, Algeria) and Kanal D (Romania). Produced by Herve Hubert, My Wife Rules was licensed to France 2 too, which has now aired more than 200 episodes. In addition, the format has been optioned in Finland, Russia, Mena, Spain, Poland, Germany, USA, UK, Greece, Cyprus and Italy.

Izzet PINTO, Founder & CEO of Global Agency, said: “My Wife Rules is an extraordinary and fresh format which brings a different and unique approach to its genre. After seeing its different versions in various territories, we are now delighted to announce this latest sales of My Wife Rules to Thailand thanks to Media Studio and dentsu X (Thailand). The show has fantastic potential as it is the very first couple cooking contest where the husband is cooking by remote control. I believe it will uniquely engage the audience’s interest at its new home.”