24 Jul 2014

Global Agency's daily cooking format "Rivals in Law" has been licensed by CTC Media to air on Domashny Channel. Since the format’s launch, channels in Kazakhstan (Channel 7), Macedonia (Alfa TV Dooel), Ukraine (1+1) and Middle East (Abu Dhabi TV)have all signed up for license deals.

“Rivals in Law’s” appeal lies in combining the relationship that drama viewers want from a reality entertainment show, with the practical take-home skills they’d expect from a cooking format. Every episode, a young wife, her mother-in-law and husband/son are introduced.  The son must choose a favorite dish for them to prepare. Both women get to work in the studio kitchen under the watchful eye of a chef host, and age-old tensions are brought to boiling point in the process. The son must ultimately decide who cooked it best, and his dilemma is relatable for many audiences.

"Rivals in Law" is a flexible format, which can be stripped daily in either daytime or access primetime, or can run as a standalone program in primetime.

Izzet Pinto, CEO of Global Agency, said of the deal: '“Rivals in Law” is a truly unique cookery format, because it's about so much more than food. The rivalries in every family are brought to the fore in this show, and I can't wait to see the new characters and stories. We’re glad to work with CTC Media, and couldn't ask for better partners on this project.'